Friday, March 19, 2010

going green = going mean

clipped from wattsupwiththat.com
Ethical consumers less likely to be kind and more likely to steal, study finds

When Al Gore was caught running up huge energy bills at home at the same time as lecturing on the need to save electricity, it turns out that he was only reverting to “green” type.

According to a study, when people feel they have been morally virtuous by saving the planet through their purchases of organic baby food, for example, it leads to the “licensing [of] selfish and morally questionable behaviour”, otherwise known as “moral balancing” or “compensatory ethics”.
Do Green Products Make Us Better People is published in the latest edition of the journal Psychological Science. Its authors, Canadian psychologists Nina Mazar and Chen-Bo Zhong, argue that people who wear what they call the “halo of green consumerism” are less likely to be kind to others, and more likely to cheat and steal. “Virtuous acts can license subsequent asocial and unethical behaviours,” they write.
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i love the phrase "halo of green consumerism". yep, i am greener than thou! so doing a good deed allows you to cancel out an evil deed, keeps the karmic balance, eh?

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